Jo Rourke belfasti spanyol-portugál fordító gyakorlati tanácsokat ad az ügyfelek megszólításához, a bemutatkozáshoz. Az angol nyelvű előadást a fordit.hu videón közvetíti.

We’re not programmed to confidently state why someone should “pick” us, which is why writing the About page of your website is so difficult. That’s why flipping the meaning of the page, and making it about your ideal clients (and not you and your cat), can make things easier. This workshop will take you through 5 steps to crafting an About page that makes potential clients nod manically at their computer screen and make a beeline for your contact page. The 5 things we’ll look at are:

1. Identify the problem
2. The “Don’t Worry” stage
3. Introduce yourself
4. Add some credibility
5. Call to action

At the end of the session, you’ll be rid of your writer’s block and ready to write!